Stuttgart. Trade fairs and exhibitions abroad are a proven way to enter new country markets. For German and European as well as Latin American companies, “Exhibition Market Latin America 2011/2012” gives an insight into the range of the Latin American exhibitions and presents the most important trade fair venues. Furthermore, the publication gives practical advice for an efficient trade fair and overviews the political and economic development of selected Latin American countries. It comes out in the middle of July.
Output markets in Eastern Europe have crashed, particularly in Russia, and their dynamics have decreased in Asia. German enterprises, focused on export, are once again intensifying efforts to find alternatives. Latin America boasts a very lucrative potential.
Output markets in Latin America are by no means new, but many companies have only recently rediscovered it – or they may rediscover it soon. Only 10 years ago it was a main item on the agenda of export economies. Based on favourable economic framework conditions boosted by appropriate, significant economic data, such as the increase of GDP and stable exchange rates, many companies looked forward to opening successful output markets. These expectations have not always been fulfilled. These promising markets have suffered the effects of numerous economic and financial crises, e.g. Mexico 1994/5 (financial crisis), Brazil 1998/9 (financial crisis), Chile 1997/8 (economic crisis due to crisis in Asia), and Argentina 1998-2002 (economic crisis). The focus has significantly shifted towards Asia. Despite the rapid economic growth of crisis-stricken countries, disenchantment with Latin American markets is still vivid in general memory. Companies who do not possess detailed knowledge of the region have long looked at it with considerable reservations. Presently, the political currents in several Latin American countries, emphasising the state’s influence on economy, have served to increase the scepticism of foreign enterprises.
