Prague. The Global Business Travel Association (GBTA) has released details of a new format and underlying theme for their annual European conference in 2013. The event, for approximately 400 industry professionals, will be held 23rd – 25th September at the Clarion Congress Hotel Prague, Czech Republic. The theme ‘No Boundaries – Beyond the Process’, and the related programme, will drill into issues facing travel managers, with 3 breakout streams dedicated to Strategy, Technology and Delivery.
Buyer case studies delivered by the association’s European Strategic Benchmark Group, a group of nearly twenty senior European based buyers, will feature heavily. The new format introduces a keynote address on the afternoon of the first day, followed by a networking reception. On the first morning of the conference, GBTA will present a major plenary session focused on key data points and a leadership panel to review and help buyers and suppliers devise their forward strategies for 2014. In addition, the conference will host the largest dedicated “Give & Take” session ever, with all 400 delegates taking part simultaneously.
Delegates will also be guided through the conference with the new bespoke GBTA Conference app, available for download on their smartphones and tablet devices. The association has organised additional GBTA Academy educational programmes in the two days prior to the event, including the “Fundamentals of Business Travel Management” course, for those new to the industry or wanting a refresher course on the basics of travel management, and the Global Travel Professional (GTP) examination, the first ever industry certification for the business travel professional.
Catherine McGavock, GBTA’s Director for Europe commented, ‘We are delighted to be bringing these enhancements to our conference but as ever the quality of content is king. Delegates leaving our event will be armed with all they need for the year ahead. We have been working closely with industry experts such as Amon Cohen, our conference moderator, and leading European buyers and suppliers to create a programme that will engage, educate and invigorate all who attend. We will be announcing more details on this in the coming weeks.’