Abu Dhabi. Following on from the success of EIBTM in Barcelona earlier this month, GIBTM 2011 is set to attract 2,000 industry professionals, 300 Hosted Buyers and over 250 exhibiting companies. “The business tourism, meetings and incentive industry has expanded significantly over the past year and as a result we are creating an education programme that embraces every kind of subject that will not only provide industry knowledge for individuals to use for their own personal development but the topics will also provide trends and updates for anyone who is actively engaged in the profession”, said Erica Keogan, Association & Education Manager. As usual, the education programme is free to attend for Trade Visitors, exhibitors, and individuals that are taking part in the GIBTM Hosted Buyer Programme. Reed Travel Exhibitions is currently undertaking a call for papers and is interested in hearing from speakers who would like to contribute to the education programme. All selected speakers will be able to attend GIBTM and its official networking events during the 3 days from 28-30 March at ADNEC in Abu Dhabi.
All speakers, among others from industry associations such as MPI, SITE and ICCA will make presentations on subjects within the following themes:
• Trends and Personal Development
• Incentive Travel
• Event Management
• Technology and Finance
• Marketing and Sales
• Social media
Following the successful pilot last year at EIBTM, whereby all educational seminars over the three days of the show were evaluated using MeetingMetrics’ online survey and reporting tools, a global agreement has been signed between Reed Travel Exhibitions and MeetingMetrics. The GIBTM education programme will be supported by MeetingMetrics providing valuable feedback from all participants after each of the sessions.
