The Glasgow City Marketing Bureau today announced record breaking sales for its Conference Ambassador Programme. According to the Bureau, Ambassador linked conferences accounted for 50 percent of the total conference business in the financial year of 2014/2015, up by 15 percent from last year. In total, ambassador linked conferences secured more than 70 million pounds (96 million euros).

“This year has been a milestone year for our award-winning ambassador programme. Not only have we celebrated our 25th anniversary but we’re also marking a record breaking sales year; underpinning the value of Glasgow’s esteemed ambassador community,” Aileen Crawford, Head of Conventions at Glasgow City Marketing Bureau said in a statement.

Glasgow’s ambassador programme consists of more than 1.700 individuals. The city specifically targets high value conferences with links to Glasgow’s academic strengths.

http://conventions.peoplemakeglasgow.com/glasgow-conference-ambassador-programme/