Dallas. The MPI Foundation has completed the third and final phase of its benchmark Thought Leadership research study on Corporate Social Responsibility (CSR), the results of which were presented at IMEX America 2012 in Las Vegas.
For meetings and event professionals, the findings will enhance their understanding of CSR and demonstrate ways the policy can be put into practice ahead of consumer demand. The research is based on more than 2,300 surveys representing businesses and delegates from more than 150 countries and 90 interviews.
Among the findings:
“The study delves into CSR at its deepest level, including the barriers and challenges to achieving it, best practices and engagement with formal and accredited programs,” says Cindy D’Aoust, COO and Interim CEO MPI International.
The study was conducted by researchers from the International Center for Research in Events, Tourism and Hospitality at Leeds Metropolitan University in the U.K. and was made possible through a generous investment by InterContinental Hotel Group (IHG). According to D’Aoust, “The importance of this study cannot be understated. The industry is clearly making strides in sustainability. Now we need to communicate our CSR credentials and commitment to stakeholders.”