Added value. Combined fair-convention events are a big trend and popular both with visitors and exhibitors. This was the result of a survey on behalf of Hamburg Messe und Congress. They interviewed 764 exhibitors and visitors of international fairs and conventions. Two-thirds of all visitors and over half of all exhibitors are convinced that this extra generates an added value. 53 per cent of companies that exhibit at fairs with a seminar programme and 64.2 per cent of companies that exhibit at convention-accompanying fairs say that the decision-makers are easier to reach there. www.hamburg-messe.de