Mobile app specialist Guidebook yesterday announced the launch of its new Interact dynamic app interface at IMEX in Frankfurt, Germany. Interact is a dynamic activity feed that shall create an interactive ‘home screen’ for each delegate using the event app, enabling delegates to participate in timely conversations, access relevant content, network with peers, comment on notifications and more, all achieved quickly and easily directly from the home screen of the app.
 
A unique feature of Guidebook apps, Interact has been specially developed to create a social media-like interface which will be familiar to users and create a more personal interaction with the app and the event as a result.
 
Wayne Morris, VP, International at Guidebook explains: “We have always aimed to ensure optimum engagement for delegates with Guidebook apps and Interact is the next step in the engagement evolution. We know that people are time poor and want to make the most of every moment at an event. Interact helps delegates do just that by giving live, dynamic updates directly to the app home screen.
 
“With the ubiquity of social media, we have become used to having our personalised ‘home page’, that’s exactly what Interact does for your delegates and will undoubtedly encourage greater adoption and engagement at events using Guidebook apps.”
 
www.guidebook.com