After its recent win of the ICCA Best Marketing Award, the Hybrid City Alliance looks to the future.  The accolade, which was awarded on the last day of the ICCA Global Congress 2021 recognised the Hybrid City Alliance’s focus on partnership and community.

As outlined in the Alliance’s entry for the award, the standout fact was that during a time of global turmoil a plethora of international partners came together to create a successful initiative for the benefit of all – making it a win for not one organisation but 22 separate ICCA members.

According to the organisation, this awards success, plus the Hybrid City Alliance’s ongoing value to its members is driving even more growth, which has seen a host of new members join over the summer of 2021, including Jeju Convention & Visitors Bureau in South Korea and Thailand Convention & Exhibition Bureau.

The Alliance expects this growth is expected to continue as the organisation develops new content and opportunities that will allow the membership to grow further.

Co-founding member of The Hybrid City Alliance, Bas Schot from The Hague Convention Bureau comments: “This award and our continued growth are a testament to the benefits of teamwork and a focus on partnerships and their importance.  We all recognise that we are better together, the Hybrid City Alliance is delivering for all our members and I look forward to its ongoing success.”

Co-founder, Glenn Duncan from Ottawa Tourism added: ““On behalf of the 4 founding cities and the other great destinations that make up the current roster of this alliance, we are extremely proud of the recognition bestowed upon us by the ICCA community. We strongly believe that collaborations of this kind are meaningful and we look forward to growing and evolving to meet the needs of our industry”.

Details of the Hybrid City Alliance’s award winning entry can be found in a short Youtube video.