Ibtm Events Announces Merger to Create Ibtm Americas

Thursday, 10.08.2017
ibtm events has announced that it is integrating ibtm latin america and ibtm america to create ibtm americas. The event will take place in Mexico City from 5-6 September 2018. The decision enables ibtm americas to capitalise on the growing success of ibtm latin america and the development of the market in that region, while allowing for […]

ibtm events has announced that it is integrating ibtm latin america and ibtm america to create ibtm americas. The event will take place in Mexico City from 5-6 September 2018. The decision enables ibtm americas to capitalise on the growing success of ibtm latin america and the development of the market in that region, while allowing for growth in the North America market.

Kerry Prince, Portfolio Director, ibtm events, comments: “It’s no secret that the potential for growth in Latin America is huge and that the region is increasingly being recognised as a major player in the industry. We believe that our event in Mexico, already highly successful, has real scope to further support the market to become a prime date in the global events industry calendar, therefore combining the event to incorporate the North American market to create ibtm americas feels like a very natural evolution of the portfolio.”

The expanded ibtm americas will see an increase in Hosted Buyers from North America of  800%, as well as continuing to attract senior level decision makers from latin, central and south America. The wider portfolio of ibtm events remains unchanged following the merger.