The new Activation Zone comprises a 9.5 m × 3 m curved LED wall and a 5 m × 5 m load‑bearing LED floor, enabling seamless brand experiences in one of ICC Sydney’s busiest public spaces. Designed and produced by ICC Sydney’s in‑house content team, it allows clients to develop custom visuals or use pre‑existing templates, while enabling attendees to interact via digital backdrops.

State‑of‑the‑Art LED Environment for Brands

Clients can collaborate with ICC Sydney’s content creators to design immersive scenes—whether for product launches, vehicle displays or dynamic storytelling—while leveraging features such as high‑resolution motion graphics and live captioning. The zone is now open for bookings through ICC Sydney’s website, with support provided by the venue’s expanded audio‑visual services team.