ICCA: Association Database expanded

Tuesday, 16.02.2010
Amsterdam. Since 1972, the ICCA Research Department has assembled information on international association meetings. The structure of the Association Database is designed to perfectly suit the marketing information needs of suppliers in the international meeting business. ICCA members use this database for their research, marketing and sales activities to identify prospective association clients and to […]

Amsterdam. Since 1972, the ICCA Research Department has assembled information on international association meetings. The structure of the Association Database is designed to perfectly suit the marketing information needs of suppliers in the international meeting business. ICCA members use this database for their research, marketing and sales activities to identify prospective association clients and to bid for important international congresses.

Up to now a considerable number of incomplete- (meeting series without a clear contact reference) or outdated (historical overview not up-to-date) profiles were automatically “hidden” in the online database. As ICCA members indicated that they would like to see this data nonetheless because they would be happy to further research these profiles for their marketing purposes, these profiles are now added to the online database.

ICCA expects to generate a lot of useful information amongst its members, who can use an online “Report on Update” form to update and add missing information.
The Association Database Online currently contains over 13,000 profiles of rotating and regularly occurring meeting and profiles of more than 130,000 individual events since 1873.

www.iccaworld.com