Hyderabad. Delegate evaluations of the individual education sessions at ICCA’s recent Congress in Hyderabad, India were the highest ever recorded, announced the association. ICCA CEO Martin Sirk said: “Whilst delegates usually have the most vivid memories of the social events and the new business contacts and friends they make at an ICCA event – and both of these were wonderfully positive facets of the Hyderabad Congress – it is the quality of educational content and intellectual stimulation that really determines the success of a meeting.”
Delegates came from almost 60 countries with often different business and learning cultures, and 90% of the content was created especially for this single Congress. The panels of speakers had typically never worked together before, rehearsal time was extremely limited, and the levels of interactivity ICCA was aiming for meant that there were according to aArtin Sirk tremendous levels of uncertainty about how well things would work out. “In the event, this was our highest scoring programme ever, so we’re really grateful to the more than 80 speakers and panellists who contributed,” adds Sirk.

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