Mexico City. ICOMEX, now ibtm latin america, part of ibtm events, reaffirmed its position as Leading Trade Show for Incentives, Congress and Conventions in Latin America, following the success of the two-day event which took place in Mexico City last month.
 
The show delivered over 5,600 business meetings and welcomed more than 6,000 attendees, including 168 international and 177 domestic Hosted Buyers and more than 380 exhibitors, over 5,000 m2 of show floor.
 
More than 30 conferences and educational events, organized by industry bodies, took place, including: Meeting of directors of IAEE; Exchange leads, conducted by CVBs Latin Caribbean; MPI meal; AFIDA meeting; the signing of COMIR consolidation; HelmsBriscoe meeting; EMC certification; Congress Mexico City; CBVS meeting, to name a few.
 
The Healthcare Day Forum, organized by CETIFARMA and Reed Exhibitions Mexico, brought experts together to discuss the best practices to organize, certify, and regulate medical conferences and events.

Other popular events which were held at the show include; the Human Resources Leaders Meeting which highlighted the importance of incentive travel; The American Express Meeting; the MCI Americas Meeting; the Corporate Planners’ Meeting – PCMA; GBTA Mexico Education Day as well as the Wedding and Romance Congress, where attendees could learn how to manage and empower the romance segment’s vision and innovation in Mexico and Latin America.
 
Finally from the close of this year’s show, ICOMEX is to be rebranded as ibtm latin America. David Hidalgo, Show Director of ibtm latin america, who announced the new name during the opening ceremony, said: “Being part of the ibtm portfolio will provide the event with a major boost and an international presence in the MICE industry, offering new opportunities for the international database of meeting planners seeking new business, which will allow the 2016 ibtm latin america Hosted Buyers to qualify for the international market.”
 
www.ibtmlatinamerica.com