With a hybrid edition of the Web Marketing Festival from 4 to 6 June the IEG, Palacongressi di Rimini for the first time since the lockdown was liftet transformed into a TV studio for three days.

Reopening with attention to innovation and safety is “solid proof” that the events industry in Italy is ready to get back to business, Italian Exhibition Group says. With three days of online training for Search On Media Group’s Web Marketing Festival, the largest national marketing and innovation festival, the post-Coronavirus phase has kicked off for the conference industry.

A major success for Italian Exhibition Group, with its Palacongressi di Rimini venue, in collaboration with technical partner Sound D Light, offering a permanent fully-equipped room to its clients who intend to keep their 2020 appointment in hybrid form, thanks to the new Live to oooh format!: an authentic TV studio set-up for live connections and transformed into a platform for streaming events.

This comes as the Emilia-Romagna region, along with other parts of Italy, has just been given the green light to hold conferences in traditional fashion from June 15. A great boost of confidence.

Every day about seventy people crossed the threshold of the Palacongressi, including in-house personal, technical crews, organizational staff and guests, in complete safety ensured by the procedures put in place by the IEG Safebusiness project which included designated safety routes, thermoscanners, masks, hand sanitizers throughout the venue and constant monitoring.

With more than 200 speakers, guests, staff and artists, the WMF was able to stage their regular June event in a unique and innovative format.

With this new setup, the festival was able to count on an online multiplex area with 30 vertical simultaneous training rooms on as many themes including Artificial Intelligence, Digital Tourism, Onp and Philanthropy, E-Commerce, Start-ups, SEO, Content Marketing, Export and International Markets. A mainstage was erected in the Tempio room, hosting a live TV show format with a rich line-up of well-known celebrities from the world of journalism, current affairs, sports, national and European politics. Streaming links were set up with important places of culture and sport throughout Italy with social testimonials, featuring also musical entertainment.

An unprecedented Expo Online Area acted as an exhibition platform thanks to which the sponsors of the Festival and over 80 exhibitors and start-ups – including ESA, Infinity, Intel, Shopify, Nexi and many others – were able to reach participants connected through live meetings, consultations and appointments.