British company JLLive, technical partner to the events and broadcast industry, and international company beMatrix, which creates modular frame systems for the events industry, have announced a collaboration to enhance the offering of both companies to the worlds of corporate events, exhibitions, trade shows, television, film and retail.

Blending the expertise and creativity that JLLive brings from its background in the TV, film and corporate events space with beMatrix’s proficiency in creating sustainable modular frame systems for exhibitions and trade shows, the two businesses will offer fully immersive and interactive broadcast quality events, allowing brands to engage with their audiences more effectively than ever before, according to the companies.

JLLive and beMatrix have identified, and are responding to, the needs of large corporates, agencies and brands to communicate with their increasingly sophisticated audiences. Together they offer event organisers a stronger holistic proposition. The partnership also addresses the demand for more sustainable practices in event construction.

Anthony Burton of beMatrix, commented: „Partnering with JLLive allows us to offer our clients a greater depth of creativity as well as enabling our business to reach new audiences in the film and TV world.“

Phil McMichael, managing director of JLLive, commented: “We are thrilled to be partnering with beMatrix, allowing us to offer corporates and brands a way of delivering more sensational and engaging events to their audiences than ever before.“