BMW has appointed creative services business KOJO as their event services and experiential production partner. According to Stuart Jaffray, General Manager of Marketing at BMW, it was a competitive process with all four proposals being impressive. “KOJO demonstrated an innovative and clear vision which we believe will help us to achieve our objectives,” Jaffray commented.

The scope of work includes activation of BMW’s own property, BMW Driving Experience, as well as BMW’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW Derby, Motorsport and the Queensland Ballet.