Lane End Conference Centre, a Buckinghamshire-based training and conference venue, recently hosted the first International Retailer Conference for Hypnos Beds which focused on the launch of a new product range and branding standards. Hypnos make luxury, bespoke beds for hotels and homes across the world. The conference bought together Hypnos’ retailers from around the world, with delegates travelling from as far afield as China, to share news from the brand, demonstrate new products and provide an opportunity for partners to network and participate in team building activities. During the conference, delegates were taken on a tour of the Hypnos factory and to enjoy a chocolate making team activity, hosted by Lane End Conference Centre’s regular partners Cocoa and Cream, ahead of a Celebratory dinner.
“Increasing international growth and momentum within Europe is a key goal for us as a business so this conference was an integral part of our strategy,” explained Chris Ward, Group Marketing Director of Hypnos Beds. “Lane End’s proximity to our head office and Heathrow Airport was a huge part of why the venue was chosen to host the event, but everything from the facilities to the team supporting us played a role in making this a successful event. This was not just a product launch but a celebration of the product and Hypnos Beds itself with the Gala dinner and team building activities being pivotal moments during the two-day conference.”