AIM Group International is a main partner of the 102th Lions Club International World Convention that takes place in Milan 5-9 July 2019. More than 25,000 participants and 150 territorial delegations are expected to attend the annual world event of Lions Club.
The joint effort of a successful bid team comprised of Fiera Milano Congressi, the Municipality of Milan, Lions Club Italy and AIM Group International secured Milan as the venue for this year’s event. It is the fourth time that the annual world convention came to Europe in the history of the international association, and the first time to an Italian city. The Lions Club estimates that this convention will greatly benefit the travel, hospitality and conference economy, generating an estimated €60 million in revenue for the destination. The convention is hosted at MiCo Milano Convention Center.
It involves social, charity and flagship events that take place across the whole city for several days. On Saturday, an International Parade of Nations winded through the city centre and was be attended by more than 10.000 delegates from 125 nations, wearing their traditional costumes and holding their flags and Club banners.
AIM Group has supported the organisation of this complex event and as experts of the destination developed a personalised program, offering delegates memorable experiences in special locations with a local taste. AIM Group has organised a custom-made social program, gala dinners, entertainment, and provided extensive experiential activities, from cooking demonstrations to photographic safaris; from workshops to shopping; from cultural visits to excursions to nearby lakes. Also, AIM Group designed tailored-made pre- and post-convention tour packages to offer worldwide delegates a taste of Italy, visiting other destinations, from Florence and Venice to Positano and Sicily.
“Mega events are as complex as they are exciting” says Gianluca Buongiorno, president AIM Group International. “By being appointed to realise this global association event, we reaffirm our ability to provide effective and bespoke solutions to a variety of sectors, clients, events and audiences”.
