Kuala Lumpur. The Malaysia Convention and Exhibition Bureau (MyCEB) has recently launched a specialist unit known as the International Events Unit (IEU) which focuses primarily on identifying and supporting international event bids including sports, art, culture and lifestyle events. A specific set of criteria has been set up to evaluate a proposed event on its  direct and indirect economic value and the level of support required  in order to maximise  overall economic value. The criteria includes number of international participants, length of stay, publicity value plus other qualitative factors including opportunities to package and promote extended stays and benefits for the business and local community. Activities “include identifying and supporting ‘cluster’ events designed to strengthen the global appeal of existing major events,” explained Zulkefli Hj Sharif, Chief Executive Officer, MyCEB.

www.myceb.com.my