14 conferences. Melbourne Convention and Exhibition Centre (MCEC) has officially completed its most successful month in history hosting more than 100 events, attracting over 87,600 delegates, achieving just under $10.5 million in operating revenue and generating over $35 million in economic benefit for Victoria. MCEC’s August results are off the back of the venue’s largest year on record, achieving $69.9 million for the 2013/14 financial year resulting in more than $274 million for the Victorian economy.
The venue is celebrating its results during Victoria Tourism Week, from 1 to 6 September, which promotes the growth of the industry and the benefits of the visitor economy with business events worth $1.2 billion annually and creating 22,600 jobs. The Minister for Tourism and Major Events, the Hon. Louise Asher said: “MCEC’s state-of-the-art facilities, reputation and success in hosting world class business events continues to attract and secure more of them for Victoria.”
The event calendar for August 2014 was reflective of the diverse range of business held at MCEC including:
