The meetings and events industry is undergoing rapid evolution driven by shifting priorities, technological advancements, and global challenges. Catherine Chaulet, President and CEO of Global DMC Partners, highlights 10 trends that will define 2025, including the rise of secondary destinations, sustainability-focused planning, and the growing impact of AI. These insights reflect an industry committed to meaningful, resilient, and innovative experiences.

Top Trends for Meetings and Events in 2025

• Diverse Destinations: Planners are exploring untapped locations in Asia, Africa, and Latin America, addressing overtourism and offering fresh experiences.
• Supply Chain Challenges: Rising costs and logistical hurdles are leading planners to prioritize value-driven solutions, such as 4-star properties over luxury venues.
• Geopolitical Uncertainty: Flexible planning is essential as global tensions drive last-minute changes.
• Expanding Seasonality: Off-season destinations are becoming year-round options, helping planners avoid peak pricing.
• Sustainability: Reducing waste, sourcing local products, and supporting community-focused initiatives are now central to event strategies.
• AI-Driven Personalization: Artificial intelligence is transforming itineraries and engagement, enhancing attendee experiences and ROI.
• Face-to-Face Interaction: In-person networking remains critical, emphasizing the unique value of human connection over virtual alternatives.
• Inclusive Design: Flexible seating, self-guided activities, and virtual options cater to multigenerational and diverse audiences.
• Advanced Wellness: Events now offer high-performance recovery programs inspired by athlete techniques, moving beyond traditional wellness.
• Self-Expression Through Fashion: Casual yet stylish attire, like branded athleisure wear, reflects attendees’ individuality and comfort.