Competitive. Newtours and Venue Italia dmc, two Italian destination management companies, have announced to merge aiming at becoming the leading company of its kind in Italy. “To be competitive on the global market, destination companies need to be more solid and better structured,” explains Newtours CEO Giuseppe Lepri. “The complementary nature of our companies means that we can provide a streamlined organization with attentive, motivated people and a smart sales team – all in-house,” adds Venue Italia CEO Claudia Pelosin. The specific know-how of the two brands now covers the full range of the meetings industry: pharma, automotive, insurance and financial.