Since June, the ICM has established two studios for virtual or hybrid event formats, which were successfully implemented for example with the completely digitally organized IFAT impact or with the hybrid product launch of the new IAA.

The SMX Munich will utilize the new opportunities offered at the ICM as well and will be held as a hybrid event for the first time. Sandra Finlay, the organizer of SMX: “The event will be spread out across six large halls at the ICM so that we can easily and safely implement the applicable hygiene and security guidelines for everyone. The fact that participants can also take part digitally thanks to the technical capabilities at the ICM is of course ideal.”

If you are considering organizing an event at one of the four locations of Messe München, the central sales team will be happy to advise you on all classic, digital as well as hybrid event formats.

In addition, our whitepaper “Stream your business to the whole world” offers you a professional overview of the most important lessons learned by Messe München on digital events.

More about the locations of Messe München