Italian AIM Group International has founded AIM Communication, an “open innovation network”, that should act as a start-up hub and incubator that fosters digital transformation in communication, brand activation and marketing technology, as AIM Group says.
The Board of Directors of AIM Communication is comprised of Patrizia Semprebene Buongiorno (President), Gianluca Scavo (CEO) and Nicola Sciumè (Managing Director). According to the company AIM Communication’s aim is to define, implement and execute communication strategies and tools that are relevant to the changing market in a first digital world. The company’s mission: “We craft experiences for your business growth”.
AIM Communication supports companies and associations by enabling them to craft possible experiences for their business, leveraging disruptive technologies.
The suite of strategy, marketing, technology and digital services covers four core areas:
- Research and Design - from format creation to technology analysis and scenario planning, to the event strategy and design of the customer journey or digital service design.
- Define and Develop - community management, social media, digital production (+UX/UI), content curation and distribution, tech and cloud applications, AI opportunities, platform development, etc.
- Deliver and Reach – advertising and communication plans, web marketing, live experience execution, big events and on demand event organisation, PR & media relations, reputation and crisis management.
- Measure and Optimise - data analysis, business intelligence, insight generation, performance tracking and reporting.
AIM Communication is a hub, taking advantage of specialised skills provided by: the Vangogh communication agency - already a part of AIM Group; Fandango Club, a group specialised in event format creation, live communication, broadcasting and digital branded entertainment, Nautes, a digital design company, founded as an university spin-off; and Gas Communication, a communications agency specialised in digital PR & media relations.