Global engagement and marketing agency MCI Group, with headquarters in Geneva, Switzerland has announced a new brand design to reflect marketplace demands of the Fourth Industrial Revolution.
MCI says it‘s service offering to shape clients tomorrow with human-centric solutions to engage and bring people together is now built around three pillars:
- Live & Virtual Events
- Strategic & Digital Communications
- Consulting & Community Solutions
The refreshed brand identity is symbolised by two infinity loops to form the petals of a flower. „This represents the infinite potential when we work in partnership with our clients, and the vibrant centre expresses MCI’s passion and focus on delivering innovation and growth for them“, according to the company.
„MCI’s creativity is designed to help its clients in the digital age to proactively engage tomorrow’s clients, tomorrow’s employees and tomorrow’s sponsors, in a highly human manner and with meaningful interaction.“
According to MCI, their strategic approach to engagement experiences reflects that the world of audience engagement is evolving: „People are no longer passive listeners. They seek to influence the conversation, connect in a human way, and be immersed in live and digital worlds. They are no longer just audiences, but contributors, drivers and influencers.“
Sebastien Tondeur, MCI Chief Executive Officer, said: “In a world shaped by the need for human-centric engagement and people-focused creativity, we help our clients embrace the future of communications. The future is now”.
Independently owned MCI Group has 30 years of experience, with 1,200 clients, and works on more than 5,500 campaigns and activations yearly in 60 offices across 31 countries.