Partnership: business and cultural exchange amid Middle East and Europe

// CIM editorial team, ks

For the second time this year a group of doctors from the Middle East has been hosted in Italy for professional reasons. The outcome has been in both cases an enthusiastic appreciation of our culture and an effective involvement in our business.


Rome and Amman. The cooperation between The Platinum Services, the Rome-based event agency and DMC specializing in first class events in Italy, Europe and other selected areas, and Guarantee Travel Group, an Amman- based DMC, event organizer and travel agency, one of the biggest in the Country, holding good relationships with the Jordan government, keeps on enhancing the integration and the collaboration between the western and the Islamic world.

On September 28th, 14 Egyptian and 11 Tunisian doctors came to Italy upon the invitation of a major pharmaceutical company. They spent a few days in Galzignano Terme, a lovely country in Veneto (north-eastern Italy), to test new Hyaluronic-acid-based products. Then they got the chance to visit Venice, spending a whole day, from morning to evening, within the peerless beauties of La Serenissima.

All the transfers by typical Vaporetto, as well as the whole program, were provided and designed by The Platinum Services, including a tour about Piazza San Marco and the cathedral, a shopping session and a lavish dinner at Il Trovatore (one of the most renowned restaurants in Venice).

It’s been the second time this year that a group of doctors from the Middle East has been hosted in Italy for professional reasons through the partnership between The Platinum Services and Guarantee Travel Group. «In both cases they enjoyed both our Country and our culture", states Loredana Chiappini, owner of the agency, "thus showing how our peoples develop friendship far beyond any political matter. The Arabic Countries are friends of Europe: the MICE industry is here to give evidence to it".

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