The Kuala Lumpur Convention Centre’s (the Centre) 2016 focus on its partnership approach and customised solutions have resulted in retention of its client base. In the first 10 months of this year (between 1 January and 31 October), the Centre hosted 644 events, of which 59% or 377 were recurrent clients. These events have attracted over 1.01 million delegates and visitors and generated RM382 million in economic impact to Malaysia.
Speaking on the sidelines of IBTM World 2016, the Centre’s Director of Sales & Marketing, Angeline van den Broecke explained, of the 377 repeat events held in the first 10 months, the Exhibitions segment was the venue’s strongest performer with 84% recurrent exhibitions. This was followed by the Corporate segment (made up of Meetings and Events, Banquets and Functions, and Entertainment events) with 327 repeat events. The Conferences, Congresses and Conventions segment recorded 47% recurrent events.
“We have found that adopting a customised, partnership approach builds better collaboration and assists us to deliver more effectively to our client’s objectives. This also assists us to help organisers maximise floor space, reduce build up and breakdown time and apply solutions to drive cost containment without negatively impacting on the content of the event,” Angeline continued.
Looking ahead, the Centre’s 2017 calendar of events includes events such as the Southeast Asian (SEA) Games 2017, 7th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) 2017, 19th Asia Oil & Gas Conference (AOGC) 2017, Asia Pacific Regional Volunteer Conference 2017, Breakbulk Southeast Asia 2017, SME Solutions Expo & ITX Asia 2017, Asia Pacific Retailers Convention & Exhibition (APRCE) 2017, International Palm Oil Congress (PIPOC) 2017, Asia Petroleum Geoscience Conference & Exhibition (APGCE) 2017, 11th Congress of The Asia-Pacific Vitreo-Retina Society 2017 and 17th Asian Battery Conference 2017. These events are expected to attract over 500,000 delegates and visitors.