ibtm arabia is set to open with a line-up of "100% new buyers". According to a statement released by the exhibition organizers, this year's show will also see a 61 percent increase in the amount of corporate buyers attending. Last year's ibtm arabia facilitated 3.000 appointments between hosted buyers and exhibitors based on a mutual match system that allows both buyers and suppliers the opportunity to select who they want to meet with.
"Once again, we placed emphasis on buyer acquisition", Shinu Pillai, Exhibition Manager of ibtm arabia said. "We focused on finding undiscovered buyers who were new to our show and targeted emerging markets where prospective Hosted Buyers were just starting to learn about the fantastic industry they’re part of. We focused on elite, senior level decision makers with purchasing power; 73% of our Hosted Buyers are senior management, Managing Directors, or owners. As a result, we have an impressive, global line-up of brand-new Hosted Buyers set to attend the show this year."
ibtm arabia will take place from February 9th to February 11th at Jumeirah at Etihad Towers, a 5-star venue in Abu Dhabi.