Partnership. Amsterdam RAI and KLM signed a multi-year contract in which they agree to join forces in attracting international exhibitions, conferences, events and their visitors to Amsterdam at a competitive price.
Amsterdam RAI and KLM will work closely together to (continue to) draw large international events to Amsterdam. The joint venture involves around 25 bidding procedures for large international exhibitions and conferences a year. KLM will offer the organisers flights and enable them to come to Amsterdam to experience the benefits of Amsterdam RAI and travelling with KLM. In addition, the Air France & KLM Global Meetings online booking tool offers many benefits to organisers and their visitors and exhibitors.
“In cooperation with the City Wide Congresses Taskforce, Amsterdam RAI will now include KLM in all its tenders for exhibitions, conferences and other events,” says Hans Bakker, Chairman of the Board of Amsterdam RAI. Taskforce City Wide Congresses is a partnership between Amsterdam RAI, the Amsterdam Tourism and Convention Board (ATCB), Amsterdam Schiphol Airport, Amsterdam public transport company GVB, Amsterdam taxi service TCA, hotels and the Economic Affairs department of the city of Amsterdam. The Taskforce’s goal is to efficiently organise multiple bids for large events.
Air France & KLM Global Meetings offer organisers of exhibitions, conferences and events a free online tool that is unique within the aviation industry. It enables organisers to make their event more attractive to visitors and exhibitors by benefitting from a discount of five to ten percent on most published KLM and Air France fares. In addition, the organisers receive free tickets. “The attractive and flexible organisation of Amsterdam RAI combined with the ease and benefits of KLM’s Air France & KLM Global Meetings booking tool and its large number of flight destinations makes Amsterdam an even more attractive choice,” says Harm Kreulen, Director KLM Netherlands.
KLM will also use its own media (in-flight and across its 70-plus markets) to inform potential visitors of the exhibitions, conferences and events. Amsterdam RAI will invest in optimising the visitor experience, including a service desk during international events for checking into or transferring flights.
The partnership will further strengthen the position of Amsterdam as main port and international exhibition and conference destination. And with KLM and its large network, the hub Schiphol and Amsterdam RAI, the Netherlands has a great deal to offer (international) exhibition and conference visitors. Amsterdam RAI is responsible for a significant part of the annual business tourism in Amsterdam, while the KLM Group flies directly to Amsterdam from 185 airports worldwide, offering direct connections to most of the world’s major economic regions. As a member of the SkyTeam alliance, KLM is part of a network that connects 921 destinations in 168 countries.