Berlin becomes Gelato Capital of the world

Bologna. After having conquered the palates of thousands of people in Rome, Valencia, Dubai, Melbourne, and Austin, the Gelato World Tour Village is ready to welcome lovers of artisanal gelato to Alexanderplatz, Berlin, on 22-24 August 2014. While fans are celebrating Germany as winner of the 2014 world cup in Brazil, Berlin is preparing to win also the title of gelato world capital. German gelato artisans have welcomed the news with a flood of registrations. Soon the jury will decide which 16 artisans will compete to win the title of World’s Best Gelato – Germany.

The German competition is being organized by two “top players” in the gelato world: the prestigious Carpigiani Gelato University, with its 13 campuses on five continents, and Sigep – Rimini Fiera, the most important artisanal confectionery trade show, along with the support of Italian display case manufacturer IFI, the only company in the world to use artisanal gelato to win the top design award – the Compasso d’Oro – thanks to the GWT Bellevue dipping case, and MEC3, top producer of ingredients for artisanal gelato and pastry, not to mention UNITEIS, the association of German gelato artisans.

The Gelato World Tour Village in AlexanderPlatz will be open to the public, free of charge. Visitors young and old will learn the secrets of artisanal gelato, participating in free seminars and mini lessons held by master gelato artisans from Carpigiani Gelato University. It will also be possible to participate in the seminar held by IFI on how to design a successful gelato shop, or to discover the thousands flavors of gelato thanks to the courses designed for the public and taught by master artisans from MEC3’s International School of Gelato.

The Gelato World Tour is the first international roadshow focused on spreading the culture of Italian artisanal gelato, celebrating the freshness and high quality of this delicious, healthy, and exquisite food. At each stop, 16 gelato artisans compete with their best flavors, which are voted on by the public and a technical jury, not to mention the competing gelato artisans themselves. For the German stop the technical jurors will be Mario Dressino and Annalisa Carnio.