The finalists for the Best Marketing Award (BMA) ceremony, set to take place during the ICCA Congress on 14 November in Prague, have been announced. The finalists are: Flanders Meeting & Convention Center Antwerp: “a room with a ZOO” destination marketing campaign; International Convention Centre Sydney (ICC Sydney): “Feeding Your Performance” new venue marketing campaign, and Shocklogic: ESOT event marketing campaign with “Gaudino” the event mascot.
The BMA finalists are judged by the live plenary audience, consisting of their competitors and colleagues. The award recognises the achievements of organisations in their effort to market their destination or product. The BMA is sponsored by The Meetings Show and is open to ICCA members.