Frankfurt/Main. Buyers at IMEX in Frankfurt will acquire many valuable business skills and extensive marketing knowledge through the show’s wide ranging education programme at The Inspiration Hub.
New early morning deep dive sessions on Business Networking and the other on Building Confidence are among the latest additions to the vast choice of business skills seminars and workshops at the event, which takes place on 19 to 21 May.
Effective Negotiating, Ten Business Skills that Never Go Out of Fashion, Engaging Today’s Audiences Differently, You Don’t Want a Meeting You Want an Outcome and Cultural Differences Beyond Behavioural are some of the 30 engaging and inspiring business skills sessions.
The Marketing and Communications programme is also extensive and will cover key subjects such as increasing the ROI of marketing events, content marketing, audience engagement and using storytelling techniques.
The overall Inspiration Hub programme covers all aspects of business with 10 tracks and more than 170 sessions designed for the meetings industry, from Technology & Social Media, Risk Management & Compliance, Trends & Research, Health and Wellbeing, Diversity and Sustainability, Creative Learning and General Education to Business Skills and Marketing & Communication. The education sessions, 30 of them in German, will also be divided into strands for the Young Professional and Senior Professional.
Creative Thursday is another innovation within the education programme this year and the sessions will be delivered in a variety of formats including interactive hands-on workshops, seminars, campfires, the research pod, hot topic tables and meet the expert.
Carina Bauer, CEO of the IMEX Group says: “While business meetings on stands are the centre point of IMEX, education is an essential element as we aim to inspire buyers and exhibitors and fulfil their needs. The comprehensive Inspiration Hub programme will be valuable to buyers whether they want to refresh their knowledge, or acquire CMP/CEU and ISES Points or are looking for new ideas.”