Good mood

Upswing. Decision makers from Lübeck and Travemünde formed Lübeckongress in order to build up and expand business tourism in the city. Their basis was the recently finished conference potential study, commissioned from ghh. "The study shows us what possibilities Lübeck has as a conference destination," explains Lübeckongress Managing Director Ute Dirks. "We have bundled together the key movers. But most important is that the mood is on an upswing!" According to the study the meetings sector has a mid-term potential annually of approximately 60,000 overnight stays.