Industry Technology

ibtm america: Poken partners with Reed Exhibitions

Technology solutions. Poken announced a partnership with Reed Exhibitions, which will include the Poken event technology platform employed throughout ibtm america, taking place June 9-11in Chicago, in the Skyline Ballroom at McCormick Place West.

Measuring and tracking meeting attendance at the event is integral to Reed Exhibitions’ objectives and Poken will be used to track buyers’ attendance at their scheduled meetings. On arrival all attendees will receive a Poken interactive USB device which they will use to check into each meeting, by touching it to a small wireless reader embedded in a coaster on each meeting table. Through wireless Near Field Communication (NFC) technology, the participants will also be collecting exhibitor information digitally, via Poken’s Touch-to-collect platform.

Jaime McAuley, ibtm america Event Director commented: “ Our objective is to empower all of our attendees with leading-edge tools to maximize their show experience and we are excited to offer Poken’s solutions at our event.”