With China recently overtaking the US as the number one business travel market in the world and double digit growth predicted for the Chinese market in 2016, the trend looks set to continue, according to CiCi Chen, Senior Project Manager for ibtm china, part of leading global exhibition organiser, ibtm events’ portfolio. Testament to this is the fact that ibtm china, the next edition of which will take place from August 23rd to 24th 2017, has reported a surge in international exhibitors – up over 45% year-on-year at its September 2016 edition.
Chen comments: “As a result of the booming business travel industry, the MICE market in China continues to evolve and grow very rapidly. We’ve seen the direct impact of this at our annual event, ibtm china. Our 11th edition, in September 2016, was our most successful yet, with over 5,500 attendees and 7,700 pre-scheduled appointments; up over 10% against 2015. Ongoing improvements to the country’s infrastructure, exponential levels of hotel and venue development and government support for the industry means that it remains on a steep upward trajectory. Plans for our 2017 show are already well underway and we’re expecting the next event to be even bigger and more successful.”