In the past eleven years starting from 2005, ibtm china has become the only state-level MICE international exhibition in China and is a large and successful MICE-dedicated international show in Asia. ibtm china 2016 plays a significant role in building Beijing into an international MICE tourist destination.
ibtm China has confirmed high levels of satisfaction following the event which took place last week at the China National Convention Centre (CNCC) Beijing. The show, which brought together a broad mix of Chinese, Asian and international MICE suppliers and buyers for two days in Beijing, reported well attended education sessions, some 400 Hosted Buyers from over 49 international destinations as well as 360 exhibitors from 26 countries, representing an increase in international exhibitors and the launch of the Innovation Zone, which made its debut at ibtm china. Lively networking functions hosted by Peninsula Hotel Beijing and China World Summit Wing Beijing, a Shangri-La Hotel also complemented the event programme.