Frankfurt. Momentum continues to build for the 10th anniversary edition of IMEX in Frankfurt next May 22 – 24 with planned developments and changes to the IMEX Association Day, the trade show’s hallmark "contact the buyers" system, its education programme and the popular IMEX App. The continued expansion of the hosted buyer programme will also be a key feature of this 10th IMEX show.
More hosted buyers are set to attend from both central European countries, as well as key long-haul markets including the USA, Brazil and Asia. Hyatt Hotels will be bringing their clients to the show for the first time, alongside a host of new US intermediaries – attracted to the Frankfurt show by the success of the inaugural IMEX America in October.
IMEX will also be introducing important new changes to the format and structure of its annual Association Day in Frankfurt, taking place at the Messe Frankfurt Congress Centre. These will allow for greater choice in the education and networking programme and will also take more account of the differing levels of seniority and experience amongst the hosted buyers attending. The hugely popular association evening, taking place at the Westin Hotel, will welcome 900 buyers and suppliers for a great evening of networking before doors to the trade show have opened.