Flexibility. IMEX is extending its European hosted buyer programme for 2016. Following consultations with hosted buyers who had expressed a desire to stay longer at the exhibition, European buyers can opt in advance for a three day (two night) programme. This new option comes in addition to the already established one and two day programmes as well as the long haul hosting packages of three and four nights.
According to IMEX Group CEO Carina Bauer the new programme will allow buyers more productive time on the exhibition floors. "Many hosted buyers told us that they wanted to be able to get more business done at IMEX, but also that they wanted more time to walk the aisles, soak up the inspiration and attend educational events," Bauer said. "Flexibility has always been extremely important to us and we understand and recognise that each buyer's personal and business needs are different and so we aim to make each visit as productive and tailored as possible."
Hosted buyer registration for IMEX 2016 has already been opened. The IMEX Group indicated that more enhancements for 2016 were to be announced soon.