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Industry Players brought up to speed with inaugural MBEW

Photo: Dr. Jason Fox

Malaysia Business Events Week. With Malaysia continuing its bull run in securing bids to stage a host of leading international business events, the Malaysia Convention and Exhibition Bureau (MyCEB) is doing its bit to ensure that local stakeholders are progressing in tandem or even ahead of industry growth.
The Malaysian business events scene has grown by leaps and bounds from the occasional conference to a well-organised multimillion-dollar industry today.

The local business events community has been diligent in supporting the Malaysian government’s agenda to establish the country’s credentials as a leading business tourism destination with an economic impact of close to USD 2 billion by 2020.

In order to support this agenda and ensure that the local business events industry remains competitive, the first ever Malaysia Business Events Week (MBEW) was held on 14 – 20 August 2014.

The inaugural MBEW will go some way towards advancing the country’s business tourism agenda. It serves as a platform for the Malaysian business events’ community to converge, communicate and debate issues that impact the future growth and sustainability of the industry, whilst providing the participants with an opportunity to learn the latest trends and innovations shaping the industry. The event was well received with over 300 delegates in attendance, including hoteliers, event managers and destination management companies (DMCs).

Zulkefli Hj. Sharif, CEO of Malaysia Convention & Exhibition Bureau said, “A collaborative and united industry will strengthen Malaysia’s international profile in a highly competitive international business events market. We hope that this inaugural initiative will promote the benefits and opportunities provided by the Business Events Industry towards the Malaysian economy and contribute towards the country’s goal of becoming a Top 5 Asia Pacific destination for international conventions and to attract 2.9 million business events visitors by 2020.”

Highlights of the week-long event included two main speakers - motivation strategy and design expert Dr. Jason Fox (Photo), author of “The Game Changer”, who showed participants how the strategies and science used in gamification design can influence better design in the organisation of events; and meeting designer and advisor, trainer and coach in Intercultural Management, Mike van der Vijver spoke on solving ‘severe headaches’ in meetings and designing better meetings tied to the preference or motivation of the targeted audience.

A government and industry dialogue saw delegates from various segments of the business events fraternity discussing challenges and opportunities that would impact the industry while an intensive, 11-topic simultaneous discussion saw delegates moving from one discussion to the other facilitated by various industry panelists, including members of the trade media. The future generation or student agenda was also given its due spotlight with one full day of learning dedicated to BE Future Leaders’ within the industry and the establishment of a Business Events Academic Council, to identify areas of collaboration between business events industry and the tertiary institutions for capacity building.

Feedbacks from attendees and partners were extremely encouraging, and the event may be held on a regular basis to support the industry’s competitiveness.


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