Shanghai. Bolstered by untiring efforts from the IT&CM China organisers on several fronts including strong educational sessions and industry partnerships, more than 600 international and domestic buyers can be expected at the 2015 show. These initiatives not only have secured the participation of long-time exhibitors but also attracted new players such as Berlin Tourismus & Kongres GmbH and Business Events Australia.
Speaking highly of IT&CM China, Heike Mahmoud, CMP, Director Conventions of Berlin Tourismus & Kongress said, “The Chinese market is becoming more and more important for the Berlin Incentive and Congress business. Our goal is to develop and expand our network in China and to promote Berlin’s diverse offers – the modern hotel landscape, the city’s exceptional incentives and high-class restaurants. With its good networking options, IT&CM China 2015 will be a great opportunity to intensify our cooperation with Chinese partners.”
Echoing her agreement is LC Tan, Regional Business Director – Greater China, Business Events of Business Events Australia. “Trade events like IT&CM China have strategic importance to deepen and strengthen Australia’s relationship with Chinese buyers and business partners as well as create awareness for its trade engagement programme and tailored tools for the Chinese market. In addition, the business appointment facilities and one-on-one business meetings enable us to reach out to quality Chinese buyers.”
In the 2014 event, over 600 international and Chinese buyers were in attendance, with close to 490 coming from the various regions of China. This surged the ratio of Chinese buyers to an all-time high of 70% of the buyer delegation. IT&CM China 2015 will take place from 14 to 16 April 2015.