Bangkok. The first business day of 19th IT&CMA and 14th CTW officially kicks off. The event from 4 to 6 Oktober features 335 exhibiting companies and organisations across 20 countries; the largest the show has seen in its history.
In addition, new participating companies comprise more than 45% of total exhibitors while returning exhibitors such as Pattaya MICE City and Sri Lanka Convention Centre have increased their investment and booth space this year. Debuting MICE destinations this year include Cambodia, Vietnam and Poland. Destination states like Hyderabad CVB, Seoul and Sabah have also emerged from their country pavilions to participate as stand-alone exhibitors.
MICE Buyers and Corporate Travel Managers participation continue to be healthy at 491 delegates from 56 countries. These 2011 buyers represent the cream of the crop, with annual purchasing power of up to USD 2 million annually. 50% of these buyers are new to the event this year.
Conference delegates and media attendance are 145 and 121 respectively.
New IT&CMA and CTW highlights include a 108sqm hosted delegate lounge sponsored by Busan Metropolitan City, a Networking Zone that features a corporate gift showcase and networking area for all delegates, as well as a Delegates-Meet-Media system where delegates can submit written appointment requests at the pigeon-hole feature located at the Global Media Zone.
As IT&CMA and CTW approaches its 20th and 15th anniversary milestone respectively in 2012, TTG Asia Media, organisers of IT&CMA and CTW, reveal the event’s new positioning and image. This will serve as IT&CMA and CTW’s new identity in 2012 and going forward.
“The revamped logo embodies the event’s growing international scope and reach. Its new positioning and tagline as, ‘The World’s Only Doublebill Event’ recognises IT&CMA and CTW’s unique position as a leading international MICE and Corporate Travel business platform.” said Mr. Darren Ng, Managing Director of TTG Asia Media. The 2012 IT&CMA and CTW event will also add luxury travel to its ambit.
In celebration of the 20th IT&CMA next year, organisers are also offering special rates to 2012 exhibitors who book their booth on-site at this year’s event or by 15 November 2011. IT&CMA and CTW 2012 will take place on 2 to 4 October 2012 at the same venue.