During the Malaysia Association neXt (MyNext) 2017 conference the Malaysian Society of Association Executives (MSAE) was officially launched. MASAE was officially registered, in response to the need for a single body to regulate the profession of association executives in Malaysia. Its mission is to advance the stature and professionalism of associations in Malaysia through advocacy, education and advisory services.
Initiated by Malaysia Convention & Exhibition Bureau, this new association of association executives follows the footsteps of organisations like the Philippine Council of Associations and Association Executives, the American Society of Association Executives or the European ones. MSAE is presided over by Dato’ Dr. Zaliha Omar, of the Malaysian Association of Rehabilitation Physicians.