Bangkok. The International MICE Event centered in Asia-Pacific kicked off yesterday at the Bangkok Convention Centre at CentralWorld Bangkok, Thailand, presenting the largest line-up of over 20 MICE, events intelligence, corporate travel and association management knowledge sessions helmed by over 30 expert speakers. Headlining the education front is the first-ever ASEAN MICE Forum, endorsed by the ASEAN Marketing and Communications Working Group. This initiative enables IT&CMA and CTW Asia-Pacific to facilitate closer collaboration between ASEAN’s MICE industry leaders.
“The AMF @ IT&CMA is the first major step we are taking to raise awareness of the ASEAN region, made up of the 10 member countries, as a collective MICE destination. The AEC collaboration and close ties between the ASEAN national literally expands the possibility of any MICE programme to the region, as it can take on a multi-nation approach which will offer diversity and unique cultural experiences for participants. We are excited to initiate conversations with global MICE leaders during the forum,” said Khairuddin Abdul Hamid, Deputy Permanent Secretary, Ministry of Industry and Primary Resources, Brunei Darussalam, and concurrently the Chairman of ASEAN Tourism Marketing and Communication Working Group, ASEAN Secretariat.
The 2015 edition sees a growth of 14% in exhibitors’ participation, with sponsorship engagements increasing by more than 40% over 2014.