Worldwide brand. The MICE player Pacific World is expanding into a global business and will debut as a worldwide brand at EIBTM in Barcelona at the end of November. Already covering 8 countries in Asia-Pacific, Pacific World will now incorporate under 1 brand and a single management team, the operations of Ultramar (Spain), TravelScotWorld, (Scotland, UK), TUI Hellas Corporate Services (Greece), Miltours (Portugal) and ICE* and Mintcentives (India). These companies have been operating as separate entities and each has built up a solid reputation as a leading DMC in their respective countries. Now as a fully integrated operation focused 100% on the MICE industry, Pacific World will become one of the leading integrated global meetings and events businesses.
Pacific World in Asia, founded over 30 years ago, is the leading MICE business in the region. The addition of the above-mentioned European and Indian businesses under the umbrella of the re-designed brand will expand the presence of Pacific World to 13 countries and over 30 destinations.
Pacific World aims to guarantee operational excellence in delivering customer needs by bringing “the Art of Asian Destination Management” to the world. Furthermore, Pacific World will grow its existing Event Management and PCO competence centers by investing more resources into these areas.
“This dedicated brand for the global meetings industry brings together all of our current businesses in this sector under one dynamic and individual operating brand called Pacific World. The values of this enlarged Pacific World are ‘Connected, Inspirational and Empowering’. We are changing the look and feel of the Pacific World brand to reflect these values as well as to underpin the regional expansion and the investment into the event management and PCO business.
“Our vision is to further expand the footprint of Pacific World by building a global presence over time and to attract the best talent in the industry. With our network of operations and more than 200 staff around the world, we see Pacific World as the specialized and personalized MICE provider for our clients”, said Manuel Ferrer, Regional Director South East Asia, Pacific World.