Social media tools. Since its establishment in 2007, the Serbia Convention Bureau (SCB) has been progressively marketing Serbia as MICE destination, with the main goal to position it as a leader in South East Europe.
Keeping pace with the latest IT, the SCB has been widely promoting Serbia destination using digital and social media tools. At the ICCA Congress held in Leipzig, Germany, the presentation of “Serbia Destination” Mobile Application was highly acknowledged, while Serbia has been recognized as a leader in applying the latest IT in the destination promotion, and developing the first Mobile App for meeting planners in Europe.
The recently published Serbia Meeting Planner’s Guide had served as a starting point for developing of “Serbia Destination” Mobile App, optimized for all platforms. Once downloaded, the App operates off-line, and it helps meeting planners and delegates understand all capacities and potentials while planning, organizing and attending their event in Serbia. The Easy-to-use interface and search engines help browsing the contents for suitable solutions. Special feature provides planners with possibility to inform the delegates according to the specific requirements of the event. “Serbia Destination” Mobile App has been integrated into the official SCB Facebook page, and together with the mobile website, represents a step forward in digital destination marketing.
It is available and fully downloadable from the SCB website at www.scb.travel