Sporty and classy

BMW. At a brand-building event 120 international guests of BMW AG got to know the BMW 7 series. With a focus on more poise on the road, the event was realised by the Munich team of the Vok Dams Group. Divided into five groups, the press, VIP customers and opinion formers from Iceland, Serbia, Croatia, Macedonia, Moldavia, Ukraine, Kazakhstan, Israel and Turkey experienced the BMW on a tour from Lake Starnberg to Lake Tegernsee during the up to four-day events. The experience was rounded off by an overnight stay at The Charles Hotel, dinner in exclusive restaurants and culture highlights.