Technology

UFI: 2010 Euro Fair Statistics

Paris. The 2010 edition of the Euro Fair Statistics report contains the audited statistics of 1,973 exhibitions from 21 European countries. Compiled by UFI, the Global Association of the Exhibition Industry, these statistics were collected by eleven auditing bodies and include exhibitions covering over 21 million square metres of registered rented space.
Paul Woodward, UFI Managing Director, stated that, "we are strong believers in the value of high quality, audited data as a foundation for communicating the importance of exhibitions to marketers. So, we are pleased to have been able to draw together this reliable data from most of the big exhibition markets in Europe. We believe this report gives the most accurate picture of the important fairs in the region."
In 2010, the events covered in this report, managed by 434 organizers, had 575,597 exhibitors and registered a total attendance of 52.2 million visitors. 46% of the exhibitions were targeted at trade visitors, 39% at public visitors and 15% at both target groups. UFI estimates that the audited trade fairs included in this report represent between 40-45% of the European exhibition market in terms of net rented space.
In addition to expanding geographic coverage, UFI plans to produce some metrics per industry sector and on a 2 year basis, in order to take into account biennial events. Trends at both regional and global levels will also be developed using the data from this report.

The complete 2010 Euro Fair Statistics study may be downloaded at no cost on the UFI website at www.ufi.org under the Industy Info sector/surveys menu.