After organizing the previous editions in Bologna, Rome and Milan, the host destination of Italy at Hand 2022 will be the Campania Region. This was announced by the Convention Bureau Italia and ENIT. Naples will be hosting the the B2B sessions and the social and team building activities, post-tour activities will take place in Salerno, Campi Flegrei, Ischia and Procida.
Italy at Hand as a benchmark event for international buyers will bring together 40 of the best Italian MICE suppliers with 55 high-profile international buyers. Over 1,200 B2B appointments are scheduled. In addition, the guests will experience four informal and fun activities connected to the emotions, images, sensations and inspirations sparked by Italy’s identity and its traditions. The detailed program will be announced at a later stage this year.
"In this global mood of MICE recovery and positivity that it is finally coming back worldwide, we are thrilled to present Italy at Hand 2022", says Carlotta Ferrari, President of Convention Bureau Italia. "I am extremely proud of the choice of this year’s Host Destination, which closes the circle of the territorial distribution of the event. After being organized in the north and central Italy, finally the south will also have its representative in the Campania Region, a true ‘open-air destination’.”
For the second time, the event will be organized together with ENIT right from the start of the project.
"Combining work and leisure is one of Enit’s prime objectives, proposing trips throughout Italy that are less well-known, focusing on sustainability and guaranteeing entertainment in locations where you can discover the timeless history of iconic places. With its cities of art, its natural beauties and destinations that are easy to reach, Italy can offer a variety of experiences for all target markets”, states ENIT President Giorgio Palmucci.
Italy at hand will be held on 16-18 November 2022.