Beijing. Post show research conducted among Asian Hosted Buyers before and during CIBTM 2013 has identified their clear demand to meet more European suppliers at this year’s event, taking place at the China National Convention Center, Beijing, China from 17-19 September 2014.
Hosted Buyers attending CIBTM 2013 specifically identified the UK, Germany, Italy, France and Russia as key regions of interest with Switzerland highlighted as a newer destination of interest. The post event research also reveals that Asian Hosted Buyers from associations, major corporate companies and third party MICE agencies went on to place orders in excess of US $2 million with European exhibitors, as a direct result of their participation at the show.
Yang Lin, General Manager of Outbound Department, China Posts and Telecom Tours Co. LTD., and Hosted Buyer from CIBTM 2013 commented: “CIBTM is invaluable to me in researching new destinations, hotels, venues and airlines for our clients. Our clients cover various sectors including finance, banking, pharmaceutical, automotive and government, but they all prefer Europe for their incentive trips and conventions. They have a particular interest in the UK, Germany, France and Spain. Furthermore, I have also noticed an increase in demand to place business in Europe over the next two years.”
Jacqui Timmins, Exhibition Director CIBTM and AIME, Reed Travel Exhibitions, commented: “We are delighted to confirm that we are again expecting almost 60% of our Hosted Buyers at CIBTM 2014 to be from across Asia. Our strategy ensures that exhibitors who sign up to participate in the show, receive genuine business leads from qualified association, corporate and agency buyers, all of whom have proven senior-level purchasing power.”
Last year, the strict CIBTM qualification process has resulted in a great selection of Chinese and International Hosted Buyers who had an overall annual combined budget of US $32.6 billion. With 33.2% of CIBTM Hosted Buyers interested in placing business in Europe, it potentially represents US $10.8 billion of the overall annual Hosted Buyer budget at stake on this market.