Industry

More than 8,000 meet at Cvent Connect Europe

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The virtual event studio; photo credit: Cvent

CEO Reggie Aggarwal; photo credit: Cvent

For its annual customer conference, Cvent Connect Europe, on 10 and 11 November, meetings technology provider Cvent brought together more than 8,000 meetings, events, and hospitality professionals. This year’s virtual event saw a more than 400% increase in registration over 2019’s in-person event, according to Cvent – „highlighting the deep desire for meetings and hospitality professionals to hear from industry leaders and learn how to prepare their organisations for the future“.

Cvent CEO and Founder, Reggie Aggarwal, opened the conference with a message for attendees to seize the digital transformation opportunity in front of them to drive the industry’s recovery in 2021 and beyond. By leveraging the unique opportunities in all three event types – in-person, virtual and hybrid – industry professionals can uncover untapped potential across their entire event programme.

Cvent Connect Europe featured 30 breakout and general sessions offering insights delivered by a broad mix of industry leaders and Cvent experts. Topics included virtual and hybrid events, MICE and transient business recovery, event programme design and event marketing strategies, hospitality and travel trends, and delegate safety, security, and privacy.

Cvent used its own virtual event solution, the Cvent Virtual Attendee Hub®, to power the entire two-day conference. Attendees could experience the newly launched all-in-one platform, to manage customised agendas, schedule 1:1 appointments with Cvent experts, engage with exhibitors, visit virtual trade show and product booths, submit live speaker Q&A, and more.

Keynote speakers included Keith Barr, CEO of IHG; Federico González, CEO of Radisson; Gloria Guevara Manzo, CEO of World Travel & Tourism Council, Hugh Brasher, Event Director for London Marathon Events; Julian Agostini, Founder of Mash Media; and Maud Bailly, CEO Southern Europe, Accor; among others.

All of the sessions from the event are available on-demand on the Cvent Connect Europe Virtual website. Registration to view the content is free and open to anyone.

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